3 Proven Ways to Increase Your SEO (and how we can get you there)

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SEO, or search engine optimization, is imperative to your online marketing strategy. Without using the right methods to help search engine crawlers find your site, you won’t be able to attract any organic web traffic or target the right group of people. SEO is really about structuring your site in a way that search engines can understand, as well as building your site for user-friendliness. If Google believes your website will be helpful and relevant to people, they will reward you with higher page ranks. There are many factors that indicate to search engines your site should show up in the top results. Here are 3 proven ways to increase your SEO and how IXN’s website service can help get you there.

 

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Mobile Responsive

It’s no surprise that mobile usage is rising dramatically. We spend more time on our phones than we do watching television or searching the web on desktops. There’s a good chance that clients and agents will find your website on mobile, especially in the first stages of research. In order to ensure your visitors have a good experience on your site, it’s important to make sure your website is mobile responsive. This means that your website adjusts in response to different screen sizes and devices, allowing users to view content efficiently and easily without having to scroll from side to side or zoom in on the page. One of the many updates Google has made to their search algorithm is rewarding websites that respond to the shape and size of different devices. Because of increased mobile usage, people expect to be able to search the web on their phones the same way they would on their computers. Google recognizes that visitors won’t be happy if your website doesn’t display properly on their mobile devices, so they tend to show search results with mobile-optimized pages. If your website doesn’t respond to different devices, you could be losing website visitors and sales.

How Our Website Service Gets You There

You’re an insurance professional, which means you don’t have time to make sure your website is utilizing fluid grids and media queries to be mobile optimized. That’s where we come in. All of our website templates are mobile responsive and up-to-par with Google’s requirements. Choose a theme that fits your brand and style, provide us with the content, and we’ll take care of the rest so you can focus on what you do best. In today’s digital age, it is ever more important to cater to your prospects. IXN websites are optimized for whatever method is being used to browse the web. Create a second to none user experience, help more people find your services, and close more sales.

 

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Keyword Optimized

One of the best tried and true methods of ranking higher on Google search results is keyword optimization. Every time someone runs a search on Google, the algorithm runs through every web page and calculates a quality score based on how relevant each web page is to the search terms. Relevance is determined by how many keywords reside on that web page and in what areas those keywords are placed. You only want your site pages to show up for the most relevant searches, so make sure you optimize each page for a specific search term. Start out by going through each page of your website and creating a list of keywords that you want to rank for. Once you have chosen a keyword for individual pages, you’ll want to create or edit your content around those search term. Make sure you include the term a few times throughout the body of the page. It should make up about 3-5% of the total page content. The keyword should also be in the title tag, the URL, headings, and image alt text. The title tag is what shows up at the top of the browser tab and in search results. These titles have a direct impact on click-through-rates, as well as search rankings, so create titles that are compelling and clickable. Including the keyword at the end of the URL helps search engines and visitors know what kind of page they are looking at. Make sure it is reader-friendly and informative. Headings, particularly H1 header tags, give search bots further insight into the content of the page and contribute to your rank score. Image alt text is the content that is displayed when an image fails to load. Adding your keyword to all the images on the page indicates the content of those images to visitors and crawlers.

 

How Our Website Service Gets You There

Often times, a good keyword strategy involves making changes to the content and tags in the HTML code. We employ a website editor that allows you to change SEO settings without having any knowledge of coding. Once we launch your site, we’ll give you access to the backend of your website. Simply go to the page you want to optimize, add a page title, set a URL permalink, and create an inspiring page description all in one place. Through our website service, we make it easy for you to optimize each page for specific keywords and start getting found in search engines.

 

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Site Performance

When it comes to searching online, your clients and agents are very impatient. People aren’t willing to wait very long to view the content on your website. Chances are, if you site takes longer than 3 or 4 seconds to load, you are losing a lot of visitors who push the back button before seeing what you have to offer. Not only are you missing out on potential conversions and sales, your pagerank is also drastically affected by your load speed. Google incorporates the speed and performance of your site in their search algorithm and displays faster sites before slower ones. One of the biggest factors of speed is the overall size of your site. Make sure to scale your images down before uploading them to your website editor. Images take a long time to load and you don’t want computers to have to download more than they need to. Take advantage of browser caching, which allows you to temporarily store data on a visitor’s computer. This way, the site doesn’t have to load completely every time someone searches for your website. The size of individual pages can also greatly affect your site’s performance. You can compress larger pages to reduce page size and get rid of unnecessary loading time. Contact your web hosting company to see what they can do to make your site pages smaller. Finally, optimize your CSS by omitting tags and code you don’t use. Often times, in the coding process, pieces of code get added in that aren’t mandatory for the code to show what you want. Make your site faster by cleaning up the backend of the website.

 

How Our Website Service Gets You There

We employ a speedy website editor that performs well on desktop and mobile. Our templates use clean and optimized CSS code so your site isn’t weighed down with unnecessary code. When building your site, we make sure your images aren’t too large. We also make sure we aren’t using too many flashy elements, like slideshows and Facebook-Like buttons, that require complex scripts and slow down your site. Our website service will help you rank well on Google and other search engines because they perform well on any device.  

 

Conclusion

With IXN’s help, we make it easy for you to get your services online and start showing up in search engine results. Enjoy a mobile-responsive website that works on all devices with any of our templates. Use the backend of the website editor to set keywords, title tags, and URLs all in one place and optimize your site for several search terms. Get a speedy, high-performance website with clean code and scaled images so visitors can see your site without having to wait. Our website service will help you focus on what you do best while we focus on building a user-friendly website that search engines understand and want to rank well.

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